Sam’s Club Merry Express

A multi-city pop-up celebrating the holidays at Sam’s Club. The train cars traveled to dozens of cities with thousands of visitors. I created all signage, digital collateral, an interactive ticket app, and the cute reindeer illustrations for the Burt’s Bees Caboose.

Agency: Momentum Worldwide
Creative Directors: Nicole Miller, Joe Gurley
3D Designers: Alex Bowman, Muoi Le
Design Director: Laura Jensen
Senior Graphic Designers: Devin Kelly, Alain Baburam